The UK’s favourite Coca-Cola Christmas truck returns to give a little happiness this festive season
Devonshire Street, Penrith on November 28th 2015, enhancing the experience of the Christmas Lights Switch on and start of the Winter Festival 2015.
To many of us, the sight of Coca-Cola’s iconic ‘Holidays Are Coming’ advert signifies the start of the Christmas season. Soon, people across the nation can be set for even more festive joy as the unmistakable Coca-Cola Christmas truck makes a return, embarking on a nationwide tour starting on 28th November.
Stopping at various locations up and down the country, the iconic Coca-Cola truck will give fans the opportunity to take part in a unique experience by getting up close and personal to the famous vehicle. On each stop, people have the chance to take pictures with the truck as it lights up (just like the advert), whilst enjoying a snowy winter wonderland setting and a refreshing Coca-Cola or Diet Coke as a choir sings Christmas hits.
Bobby Brittain, GB marketing strategy and activation director for Coca-Cola says, “Every year the support for our ‘Holidays Are Coming’ advert enables us to deliver a truly exceptional experience to people across the UK. This year is no exception. As we help celebrate the lead up to Christmas, we’re looking forward to being able to give a little happiness to people around the UK.”
Ever since the Coca-Cola Christmas truck first appeared on screens in November 1995, it has become a regular feature of festive TV schedules in more than 100 different countries. It is universally recognised as a personal countdown to Christmas.